CASE STUDIES

Naples Bay Resort

- Back To All Case Studies

THE PROJECT

With its close proximity to the ever-popular 5th Avenue South, open access to the Gulf of Mexico, and world-class amenities, Naples Bay resort is one of the premier vacation destinations on the Paradise Coast. In order to showcase their resort and property entities, Naples Bay Resort looked to our team to hone a marketing strategy to target locals, tourists, and the occasional “Snowbird”.

PROCESS

Our team’s partnership with Naples Bay Resort and provided for research and market studies began immediately. Members of the team stationed at the resort gained insights on their guests and collected assets for marketing content.

Additionally, our strategy team held a stakeholder session to collect the opinions of Naples Bay Resort management and delve deeper into the future of the resort.

From the information we collected over the initial months, we were able to develop and began implementing a marketing campaign around focus areas:
• Branding
• Campaign Development
• Tactical Marketing Nurturing Loyalty
Scope of Work Included:
• Website Optimization
• Social Media
• PPC / SEO
• Email Marketing
• Marketing Automation
• Lead Generation
• Brand Strategy
• Customer Journey Development
• Message Map Development
• Strategic Marketing Plan Development
• Direct Bookings Strategy & Tactics
• Corporate Meeting Revenue
• Generation Strategy
• Wedding Marketing Package Development

RESULTS

In collaboration with the client, we increased direct bookings with less advertising budget ve previous years.

• 297% Growth Increased Facebook page likes/followers
• 567% Growth in average monthly engagement
• 22% Growth Increase Twitter followers
Let’s talk about it
Reach out to us for instant wisdom and clarity
x