Case Studies

Lifeway

#LifewayKefir Loves Your Guts
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Overview

Lifeway Foods is the largest producer of specialty functional dairy foods for wellness conscious consumers. Our team has partnered with Lifeway Foods, manufacturer and distributor of kefir products.
Since 2002 we have been supporting the brand in launching new products, advising their brand strategy, and developing buzzworthy online and social media initiatives to get more people to nourish their tummies.

Solutions

Our team has helped Lifeway Foods introduce several new products to the market through print, radio, and television campaigns. By connecting customers’ needs and usage behavior with Lifeway product benefits, our team contributed to Lifeway’s growth.
Across all of Lifeway’s product lines, our team developed a creative strategy to educate, inform, and entertain customers about Lifeway product benefits and promote healthy lifestyles. Assets created include marketing materials for TV, radio, print, events, outdoor, mobile, and online platforms.

Partnerships with influencers

Our team developed meaningful partnerships with influencers to promote the ‘love your guts’ Lifeway campaign. We got professional chefs, integrative medical professionals, musicians, fitness professionals to engage, entertain and educate people who already love Kefir or just about to discover its nutritional benefits.

Lifeway community outreach programs

Cooking with Lifeway is a community outreach program where kids and parents are educated on the nutritional benefits of food while creating simple recipes. Kids get the chance to be creative with their food choices by choosing and pairing their favorite toppings with Lifeway products. Cooking with Lifeway has reached over 10,000 in Chicago, Miami, Philadelphia and New York!

During the pandemic our team faciliated partnership with NFP organizations to donate Lifeway products to needy senior citizens households.
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