CASE STUDIES

Cleary Gull

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OVERVIEW

THE CHALLENGE

Increasing altitude with proven expertise for pilots. Generating leads for cleary gull’s new pilot program.

We’re helping pilots take the first step into a turbulence-free retirement with Cleary Gull’s newly introduced Pilot Program.

Generate 400+ leads for the cleary gull pilot program in less than a 12-month period.


SOLUTION

We developed a two-pronged approach to guide new leads through the three stages of the buyer’s journey.

3 campaigns: The campaigns utilize a combination of paid search, remarketing, banner ads, and lead nurturing campaigns.

10 pieces of unique content : Relevant, educational content positions Cleary Gull as a thought leader and expert.
5 ADS: Engaging, targeted ads offer fresh content in exchange for contact information.

15 emails: Nurturing emails keep Cleary Gull top of mind and provide opportunities for engaged leads to request a consultation.

THE RESULTS

Leads
1,008% Increase from June – July

Conversion rate
257% Increase in conversion rates

Clicks
212% Increase in total clicks

Cost per lead (CPL)
93% Decrease in cost per lead
Impressions made – 9,026,731
Associations – 58%
Google, LinkedIn & Bing – 42%

Click-through-rate (CTR)
529% Increase in click-through-rate
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