BRANDING FOR A NEW SWEETENER

Tate & Lyle is an English corporation in the food and beverage industry, providing global markets with both bulk and specialty food ingredients. When they developed a revolutionary sweetener using the Monk Fruit, Tate & Lyle approached Marketing for Wellness to conduct thorough research and create the perfect name to act as the worldwide trademark for the product. The result—PUREFRUIT™ — satisfied the need for a unique and recognizable brand name, while still speaking to the healthful simplicity of the product. 

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152 W Huron, Suite 100
Chicago, IL 60654  USA

 

Tel: 847.722.3062​

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