With its close proximity to the ever-popular 5th Avenue South, open access to the Gulf of Mexico and world-class amenities, Naples Bay resort is one of the premier vacation destinations on the Paradise Coast. In order to showcase their resort and property entities, Naples Bay Resort looked to our team to hone a marketing strategy to target locals, tourists and the occasional "Snowbird".
Our team’s partnership with Naples Bay Resort in July 2016, research and market studies began immediately. Members of the team stationed at the resort gained insights on their guests and collected assets for marketing content. Additionally, our strategy team held a stakeholder session to collect the opinions of Naples Bay Resort management and delve deeper into the future of the resort.
From the information we collected over the initial months, we were able to develop and began implementing a marketing campaign including SEO, PPC, social media management, email marketing, print collateral, and website design management.
Initially, we observed increased followership and increased engagement on the Naples Bay Resort social media platforms. Check back soon for more results as we continue to track progress on metrics such as reservation booking rates, club memberships and overall revenues.