Boost Enrollment Through Cultural Insights
Our team helped Meritas increase their enrollment rate through a campaign that made parents “THINK” about the future and what that means for their children’s education today. The project was inspired by a cover story of Time magazine at the end of 2006 on children being “left behind” in the areas of critical thinking, teamwork, distinguishing good information from bad, and foreign languages.
Our team developed a campaign and tactics to encourage parents and prove that Meritas would prepare students to be the highest achievers amongst their peers across the world, live happily in a complex, fast-paced global society, find meaning in their lives, and contribute positively to the lives of others, desire to keep learning and carry a toolbox of skills comprising:
The campaign consisted of educational and informational resources for parents to learn about the benefits of Meritas Schools for their children’s education. We focused on problems and solution areas by outlining a concern and proposing solutions for the educational system in America, while at the same time educating readers about the school. View the brochure component of the campaign here and the video component here.