OVERVIEW
Social media and web campaigns bring TAIWAN EXCELLENCE to American customers.Folding bikes, multicookers, gaming computers. You name it and Taiwanese creators have made it. But did American consumers know that? Taiwan Excellence asked us to generate exposure for Taiwanese innovation to American audiences online. We delivered! If only we could convince them to create a Call of Duty slow cooker on wheels.
HOW WE DID IT
We paid attention. We made sure to understand our target audiences and the tools needed to reach them.
SOCIAL MEDIA
Our research revealed that we should focus on sports, cars, beauty/lifestyle, and technology. We posted content that would resonate with target followers, tested regularly to determine the best post times, and “boosted” Facebook posts 24 hours after release to maximize impact.
INTERACTIVE CONTESTS
We made the Taiwan Excellence FB page even more of a destination by hosting interactive photo, robot design, and product trivia contests. These efforts spurred daily engagement and cross-promotion on Twitter and Instagram.Deploying our strategic knowledge of the social media landscape, we also positioned Taiwan Excellence to grow its Instagram presence, as the service is the fast- growing social media channel.
YOUTUBE PARTNERSHIPS
We didn’t stop there. Our brand team was a YouTube sensation one-stop shop. We selected influencers with organic reach, developed video concepts, and designed promotional campaigns to gain followers and ramp up social media engagement.
EVENT LANDING PAGES
When TAITRA took their show on the road, we equipped them with dynamic landing pages to highlight their products and encourage attendance.We created five landing pages, integrating them with Social Kiwi to ramp up social media interaction and leverage up-to-date content.
We also drove traffic through social media and digital ads.
By targeting the right audiences and platforms, the Marketing For Wellness Brand signal boosted Taiwanese innovation in the U.S.
We can’t wait to do more.
THE RESULTS
Facebook:Over 28,000 new followers (04/2017– 03/2018)
Over 62,000 engagements (04/2017– 03/2018)
626% of 10,000 facebook engagement goal.
191% of 15,000 new facebook followers goal.
YouTube:
Our YouTube influencer campaign surpassed the target of 600,000 views.
500 – Average Page Views.
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