SOLUTION
Innovative products deserve innovative marketing. We realized it wouldn’t be enough to simply tout the beauty and realism of the new wood-grains as the Premium Wood Prints collection is already recognized within the A+D industry for those qualities. A combination of analytical research and creative strategy gave us the tools needed to zero in on the collection’s unique selling points and generate effective messaging that would work across all platforms.
Marketing For Wellness conducted competitive research into the surface industry, as well as into current design trends, to get a clear picture. We then leveraged the power of social media to test messaging and imagery with the target audience before launching.
Armed with hard data and real time feedback, we focused in on three key points: the rarity of the new woodgrains, the 4-stage printing process and the introduction of metallic inks for extra realism and depth.
Once we had our message, it was time to get to work. Our team of designers, copywriters and developers took the lead on all aspects of the launch.