The Mayo Collaborative Services, a division of the Mayo Medical Laboratories, were working to actively grow their network of community laboratories across the United States. In preparation for that growth, they turned to Marketing for Wellness to help position the networks competitively against commercial laboratories. Through strategic and consistent marketing messaging, we effectively reflected the unique benefits of the laboratory network.
Our industry experts carefully researched and developed the brand platform, co-branding strategy, and a template system for use of network hospitals.
Our mission was to catalyze health improvement for the greater communities within the Mayo Clinic’s realm of collaboration.
Our vision hinged on becoming the laboratory provider of choice for physicians, patients, and customers based on quality, clinical expertise, and cost-effective service delivery.
Marketing for Wellness developed marketing systems templates for brochures, posters, and postcards, as well as guidelines for image selection. Thanks to the style guide and marketing manual, affiliated healthcare networks are able to position themselves strategically and cohesively within their competitor set.