INTRODUCTION
Our team at Marketing For Wellness created and implemented a road map to increase engagement for the brand. To maximize the effectiveness of the social media efforts our team developed:
1. A new brand strategy
2. An integrated marketing plan
3. A new creative direction (and based on it, conducted a photoshoot)
4. A new website on a Shopify platform
1. A new brand strategy
2. An integrated marketing plan
3. A new creative direction (and based on it, conducted a photoshoot)
4. A new website on a Shopify platform
We developed a new website introducing a new message “Life Is Yours, Live it Well.” The new site was redesigned to improve conversions on the site leveraging the Shopify platform while elevating UX/UI and Design experience.
IMPLEMENTATION
1. We kicked off the project with the industry and competitive landscape analysis led by our business intelligence team.
2. Our team leveraged the insights about the competition and wellness trends identifying key pain points and interests of our target audience.
• A self-directed consumer interested in disease prevention, longevity and quality of life; relatively knowledgeable on health and disease reduction through nutrition.
• Awareness of chronic illness via family history or education through the media.
• Places emphasis on high-quality, premium products.
Willing to do their own research to find the ‘best’ product.
• A self-directed consumer interested in disease prevention, longevity and quality of life; relatively knowledgeable on health and disease reduction through nutrition.
• Awareness of chronic illness via family history or education through the media.
• Places emphasis on high-quality, premium products.
Willing to do their own research to find the ‘best’ product.
3. We created a comprehensive marketing plan to guide our future efforts.
4. Paying attention to external and internal factors, we created Acutia’s Brand Positioning resulting in the brand essence of Abundant Life.
5. Inspired by Acutia’s mission and values, we defined a new creative direction and conducted a photo shoot to convey the high quality of Acutia’s supplements and commitment to people and the planet.
6. With the new brand story, we developed a new website introducing a new message “Life Is Yours, Live it Well.” The new site was redesigned to improve conversions on the site leveraging the Shopify platform while elevating UX/UI and Design experience.
7. Our social media storytellers created engaging content and tactics to get people to pay attention.
Just after 30 days Marketing For Wellness took over the account we delivered the following ORGANIC results for ACUTIA:
• Social Media Engagement: +284%
• Social Media Reach: +176%
• Since the launch of targeted advertising and promoted posts, sales volume from all sources of traffic to the site has increased by 51.7%.
Just after 30 days Marketing For Wellness took over the account we delivered the following ORGANIC results for ACUTIA:
• Social Media Engagement: +284%
• Social Media Reach: +176%
• Since the launch of targeted advertising and promoted posts, sales volume from all sources of traffic to the site has increased by 51.7%.
8. Events. We looked for ways to create exposure for Acutia with corporate professionals via the sponsorship of TWIN Impact 2022 and a Cell For Peace Concert tour by Ian Maksin, the world-renowned composer and cello player.
