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AthletiCo has been Chicagoland’s premier provider of progressive and cost-effective outpatient rehabilitation and fitness services through personalized care that emphasizes patient education and prevention of future injury. In 2003, the company selected our team as its agency of record to create marketing strategy, develop integrated marketing solutions and position AthletiCo for future growth. Our team worked with AthletiCo until 2008.

implementation

Strategy

 

  • Analysis of competitive marketing communications

  • Patient satisfaction research study

  • Ideation workshops with AthletiCo staff and management

  • Messaging recommendations and implementation

 

Branding

 

  • Revamping a brand image to present a progressive company attentive to patients’ needs

  • On-location photo shoots: featured AtheltiCo staff, patients and professional athletes

  • Creating Brand Style Guide

 

Print

 

  • Marketing material redesign to include new brand images, messaging, new services and programs

  • Brochures featuring individual services including: Women’s Health, Health and Fitness, Hand Therapy, Massage Therapy, Performing Arts Rehabilitation and others

implementation

Website

 

  • Online brand strategy

  • User experience design

  • Interactive location finder

  • Clinician finder

  • Patient satisfaction survey

  • Affiliation program

  • Body scan: interactive education tool

  • SEO

 

Advertising

 

  • Online banners and Print Ad campaigns with Chicago Fire, Chicago White Sox and Chicago Bears. Ads were featured in Chicago Sun Times, Chicago Tribune, Windy City Sports and Chicago Athlete

  • Featured coverage in local Print, Radio and TV with on-location interviews

 

Marketing

 

  • Direct Mail Campaigns

  • Email Newsletters

  • Environmental Marketing and Trade Show

  • Designed murals for display at LaSalle Bank Chicago Marathon, Annual Accenture Chicago Triathlon, IYSA Soccer Expo and other events.

  • SEM

Contact

Let's connect. Feel free to use the form below to get in touch as well.

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152 W Huron, Suite 100
Chicago, IL 60654  USA

 

Tel: 847.722.3062​

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